Resume

Left Field Labs
Interactive Producer

08/2021 - Present

Clients: Google, Meta, Amazon, DataRobot, Superblue

  • Produce a variety of projects including: AR, VR, App + Website Development, Interactive Experiences - Ideate, structure, and respond to RFPs with budget, schedule, and concept pitch decks

  • Create schedules, run meetings, determine burn rates, and problem solve all facets of a project

  • Manage multiple projects at once as the primary producer lead



Crafted.LA
Marketing Manager

05/2020 - 09/2021

Clients: Jane Fonda, Pac Sun, Urban Outfitters, Weelicious, Untitled Talent Agency

  • Facilitated celebrity capsule collections with initial creative proposal, deal structure, and marketing plans.

  • Created and maintained Wordpress and Shopify stores while working with fulfillment center for order requests.

  • Designed and run marketing campaigns for Shopify Email Manager and Instagram Ads.

  • Maintained relationship with Talent Managers and bring in client projects.

RPA
Digital Producer

05/2018 - 03/2020

Clients: Honda and Acura

  • Ran cross-functional team sprints to add enhancements to Honda’s website using Agile methodology

  • Managed project needs with Creative & UX teams to design & document site enhancements

  • Handled tagging requirements and reporting working closely with Analytics and Media teams

  • Documented component capabilities for multiple web properties

Razorfish / Publicis.Sapient
Digital Producer

02/2016 - 03/2018

Clients: Honda and Acura

  • Lead content management efforts from business request to production release for the Honda Automotive website.

  • Managed content authoring team of 6 on site authors and 2 off shore developers.

  • Collaborated and facilitated communication with the creative team to ensure deliverables are precise, including handling asset preparation in Photoshop when needed.

  • Worked closely with Program Director to plan out and develop content roles, processes, and project plan enhancements for content releases.

Zimmerman Advertising
Digital Account Manager

10/2014 - 02/2016

Clients: Keyes Automotive Group and Other Local Dealer Groups

  • Managed each client's digital strategy, including Google paid search, social media ads, and website content for about ~$20k per month.

  • Implemented automotive social team A/B testing on paid social campaigns and provided results to client in weekly meetings which resulted in 25% more optimized spending.

  • Executed multiple Google AdWords campaigns from conception to execution which garnered an increase of impressions, posts, shares, and sales of vehicles.

Mr. 305 Inc. Record Label
Marketing Coordinator

09/2012 - 08/2014

Clients: Pitbull, Fat Joe, Elvis Crespo, Angel Y Khriz

  • Produced creative content for the artist roster including; marketing decks, music covers, web content, online ads, etc.

  • Constructed websites, e-commerce stores, and social media platforms for artists on the label

  • Led creation and execution of the complete Mr. 305 Inc. stage design, flyers, and giveaway items for the 2013 and 2014 Calle Ocho Festival.